Day 2 of the Thirty Day Challenge teaches you how to find out the keyword phrases for your micro niche. Today was a big video day, with loads of good stuff. Best of all – the tool – Market Samurai.
As usual, here is the mind map:
Todays lesson covered:
- Why we need to look for the “Phrase that Pays”
- What is a market and what are the criteria for markets we should focus on?
- How to use Market Samurai to identify your target Keyword Phrases
- Phrase vs Broad Match
- Embracing change
Why do you need the Phrase that Pays?
- A page on the internet does not really exist without a “Phrase”
- Visitors will only find your site if it targets the right Phrase
- Not all Keyword Phrases are the same – some are good, some are not
- Day 2 is therefore about finding the Phrase that Pays
What is a market?
A target market consists of:
- a group of people with a common need or desire
- that have the ability/capacity to pay
- that are motivated to buy
- with acceptable competition
Markets come in different sizes and shapes. The diagram below explains the difference between a market and a micro niche.
Using Market Samurai to identify your Target Keyword Phrases
During the 30dc we are targeting Keyword Phrases with the following criteria:
- SEOT >= 80 (Broad Match)
- SEOC <= 30,000
- PBR > 15%
The steps to identify your Theme Keyword for your micro niche are:
- Select market from your 30dc Day 1 action
- Create a new project for this market
- Enter high level, primary keyword, like Weight Loss, Dating, Guitar, etc
- Generate keywords (Google Synonym Tool ticked, Include additional, Google Search Keyword not ticket)
- Select a keyword that interests you
- Drill down (click the key symbol) & again generate keywords
- Filter keyword list as per the above criteria
- Review list & select theme keyword
Once you have identified your theme keyword, its important to generate at least three or four related category keywords with the same criteria (SEOT >=80. SEOC<=30k, PBT>15%).
Your website will need to contain additional pages for the category keywords. If there are less then three category keywords that meet the criteria, move on to a different market.
- Generate Keywords based on theme keyword (This time make sure Google Search Keywords is ticket)
- Analyze keywords
- Set filters
- Ensure you have at least 3 category keywords
Phrase vs Broad Match
Best to watch the video for this one. In summary, Brent outlines why SEOC is based on Phrase Match, whilst for SEOT we should be looking for Broad Match. This ensures we maximize traffic, and minimize competition.
Embracing Change
The only constant is change -> So get on with it!
Additional Tips & Resources
Some helpful sites / links:
- Market Samurai Videos -> for later – resist the urge to watch
- Google Adwords Keyword Tool
- Google Search Keyword Tool
- When using the above two online, always check the country setting as its set to your current country by default, where as Market Samurai by default is set to global.
Tips
- I have a “brainstorming” project setup in Market Samurai. In this I have created a master tab, called “Good Ideas Bucket” and I copy into this tab any keywords that look interesting so I can easily recall them in future. This way I can dig into a specific keyword, and then close the tabs once I found the keyword and moved it to the “Bucket”
- Check what Google think’s your site is about by entering your site URL in the Google Adwords Keyword Tool, Website Content. Also great for checking competitor sites.
- Keyword with High SEOT but very low PBR? Set Google Synonym to Ignore Additional, and tick Google Search Keyword. Generate Keywords, and then click Add Permutations before Analyzing Keywords. 9 out of 10 times I find the right keyword order with high PBR.
- Use the “More filters” setting in Google Search Keyword Tool to find more targeted keywords in each category. Here is an example of the Health category, showing most searched for keywords, with Cost Per Click > $1 and High Adwords Competition. Useful for Adsense sites.
